or search engine marketing is the process of promoting
a business online to achieve top search engine rankings
for relevant, targeted keyphrases.
refers to modifying a website for search engines in
order to bring searchers and suppliers together. Search
engine optimisation will increase qualified traffic,
generate enquiries and convert more sales.
to any sales hype you may read elsewhere, there are
no software products available, nor will there ever
be, that can automate the search engine optimisation
the best looking site won't give your business any benefit
if it can't be found. Each page must be content rich,
search engine friendly and should be easily found by
potential customers using relevant search terms. SEO
can achieve this.
registering your URL with all the major search engines
won't give your pages a decent shot at appearing on
the coveted "page one" of the search engine
results unless it is backed up with targeted search
Flash, for example, are to all intents and purposes
invisible to search engine crawlers and can seriously
affect the SEO process. So can Active Server Pages,
JavaServer pages, elements contained within frames,
and pages that enforce acceptance of cookies.
shows that most search engine users don't look past
the first two or three pages of results returned by
a search engine. If your pages do not appear in the
first three pages its time to consider SEO.
also shows that around 85 percent of Internet consumers
use search engines and directories to look for products,
services and information. Given such a high degree of
consumer use and acceptance of search engine results,
SEO is the most cost efficient means of generating qualified
site traffic and activity.
Further info please visit us at www.cwsindia.net